Meet the team leading the EMPWRD Programs
BARBARA KENDALL
MBE.CNZM.OLY
Chief Faciltator
For 40 years, Barbara Kendall has been an inspirational icon and trailblazer for New Zealand sport on and off the field of play. She dominated her sport of windsurfing for 25 years.
She has a Gold, Silver and Bronze Olympic medals and 11 World Championship medals. From 2005 to 2016 Barbara was a member of the International Olympic Committee Athletes Commission advocating for the rights of Athletes, Women and Oceania’s voice on many different International Commissions and executive boards for the betterment of Global Sport.
Barbara continues to work in Global sport and currently is a member of the International Olympic Committee Diversity and Equity Commission, Events Commission and the Global master educator for the IOC Career+ outreach program working with athletes before, during and after sport.
During her time with the IOC, she sat on numerous commissions (including the Athletes’ Commission, Women and Sport, and others) and advocated strongly for athletes’ rights, gender equity, athlete career support and leadership development within the Olympic Movement, helping create programs like Athlete 365 Career+ and strengthening athlete representation globally.machine learning, and blockchain technology.
BRUCE KAIDER
DIRECTOR
Bruce Kaider is a highly respected sports agent, entrepreneur, investor, and business leader with more than two decades of international experience across Australia, the United States, Europe, and Asia. As Founder and CEO of ONE Sports and Entertainment (ONESE), Founder of EMPWRD, and Founder of ONE Private Wealth, Bruce operates at the intersection of talent, capital, and opportunity helping athletes, creators, and business leaders build enduring success.
Through ONESE, Bruce advises elite athletes, coaches, and brands on strategy, commercial partnerships, media positioning, and long-term value creation. Beyond representation, Bruce is an active investor and strategic advisor across high-growth sports, wellness, and performance sectors. He serves as an investor and advisor to PTP, one of Australia’s leading sports performance equipment brands; CMBT, an emerging plant-based health and supplementation business; and Talon Esports, a premier global esports organisation competing across Asia’s top professional leagues.
Bruce is widely regarded for his integrity, commercial acumen, and relationship-driven approach. His unique blend of global experience, legal and business education, and client-first philosophy has established him as a trusted advisor and advocate across sport, entertainment, and investment communities.
He holds a Bachelor of Arts in Sports Administration, a Master of Commerce, and a Master of Business Law.